After the massive US$1 billion Alibaba acquisition, all eyes are on Lazada. And the folks at the Rocket Internet backed venture has already started their first move — a complete design revamp years that’s slated to roll out this May.

Be it building a new product, entering a new market or launching a new vertical, it is always interesting to watch the initial moves a company makes after a major deal.

In mid-May, Lazada is set to make a publically visible maneuver after the seismic US$1 Billion Alibaba investment earlier this month. The company will undergo a complete website re-design.

“The philosophy embraced is to be quietly confident and we have achieved that by looking at what we have, inwardly, instead of at others. With this new home page, we are letting shoppers decide on their own exploration, browse at their own pace, search for products they love, and create their own experience,” said Michael Darrel Stallenberg, Regional Creative Director, Lazada Group in a statement.

Lazada said it analysed internal consumer behavior data to make the online shopping experience more effortless for the consumer.

The company hopes the change will reduce the click-rate, ideally draw shoppers to more useful information and reduce clutter. Lazada is also implementing a five-star rating system with a list of sellers, their location and the price for shipping.

Take a look below at the complete set of images courtesy of Lazada.

Lazada’s new landing homepage

Brands are now displayed prominently on the brand tab of the homepage

Option to shop by category on the homepage

As you scroll down the homepage, more specific genres begin to appear

Now we are in a specific ‘section’ – Electronics

Clicking around the electronics section

Lazada’s big game changer – Mobile