Who’s afraid of numbers?
So what exactly is Analytics? We think, in a nutshell … is the collection, measurement and analysis of marketing campaigns and website data to produce actionable insights for a successful digital marketing campaign. So, who’s afraid of numbers again?
A wealth of info at your disposal.
More and more companies are investing in analytics now than ever before, having appreciate the importance of these data for purposes of yielding growth in digital spend, to bring about accountability of marketing campaigns, to drive confidence to make further investment in digital work, data also fuels realisation that a specific campaign is working or not working out and finally, it aids understanding of our customers better.
Always on, 24/7 days a week.
If you’ve tinkered with Google Analytics as part of setting up your company before, you might have known how efficient it was at monitoring and gathering performance data, site traffic, user actions and measurable goals and KPIs for your business.
But have you ever wonder how you could glean actionable insights from these data to better optimise your website and inbound traffic acquisition performance?
If you’re in the dark about …
- why on-site behaviour should be tracked correctly
- proper tracking ensures sound business decisions could be made
- evaluating performance of your site based on data collected in the analytics account
- how many site visitors you have per month
- how many page views per visitors to your site
- how long did they spend browsing through your site
- the demographic group of visitors to your site
… we can shed some light.
HERE’S HOW WE CAN HELP.
- we validate the current measurement structure & setup to ensure the data is clean
- we generate a report on acquisition analysis (how visitors are finding the site)
- we generate a report on user behaviour & path analysis (what they did on your site)
- we generate a report on outcome analysis (what happens after their visit)
- we propose an optimisation strategy based on the insights
- we can also setup a Google Tag Manager (GTM) account
- creation of all necessary GTM tags to fulfil your tracking requirements
